New Patients

The staff at Bruce Orthodontics is committed to providing excellent orthodontic care in a comfortable environment where patients can relax and feel at ease.

Prior to your appointment, please complete your REQUIRED patient health history form. Fill Them Out Here.

To view our HIPAA Notice of Privacy Practices, click here.

For New Patients, you can Schedule Your Appointment Online . If you have Medicaid / BadgerCare or are requesting a new patient consultation at the Phillips office, please call us directly to schedule your appointment. Do not use the online appointment form.

Contact Us

We are happy to hear from you, answer your questions, and schedule an appointment. Call Bruce Orthodontics at 715-365-1777 or email us at

Request An Appointment

    Chat with Dr. Bruce

            New Patients

            Our practice will work with you every step of the way to make sure your orthodontic care is as rewarding as possible. We utilize the latest technology and offer a variety of safe and gentle treatment options to give you the customized, individual care you deserve.

            We have 4 locations to choose from to better serve our patients in the Northwoods. We offer affordable/flexible in-house payment plans.

            Secure and convenient online services with the simple click of a mouse: View your appointment and account information at any time, sign up for email or text appointment reminders, check your payment history, make online payments, print out flex spending reimbursement and tax receipts.

            We accept all insurances along with CareCredit, Medicaid/Badgercare (Forward Health)

            Badger Care

            Payment Methods – Cash or Credit Accepted

            Downloadable Forms:

            Welcome to
            Bruce Orthodontics

            Making an Appointment

            It is easy to make an appointment for your initial examination and orthodontic treatments with Bruce Orthodontics. Simply call 715-365-1777 to speak with our scheduling coordinator and we’ll be happy to assist you. If you schedule an appointment and something comes up, please call and cancel 24 hours in advance so that we can accommodate other patient requests.

            What to Expect

            It is our goal at Bruce orthodontics to ensure your comfort and confidence starting with the first phone call. When you call to schedule your free consultation you will work with our scheduling coordinator and provide basic information, including: Patient name, phone number, date of birth, address, name of your general dentist, and basic insurance information. If the patient is a minor we will inquire about parent/gauardian information as well. We will also provide you with information to familiarize you with our office and how we handle things like patient privacy. When you arrive for your initial free consultation you will be greeted by our friendly staff. We will collect your completed paperwork and copies of your insurance cards.

            Initial Examination

            Your initial orthodontic exam will take around one hour. The expert staff at Bruce Orthodontics will ask you questions, get to know your oral hygiene routine, and listen to your concerns. We believe in educating patients and empowering them to make good choices to improve their oral health. We will demonstrate how to properly care for your teeth and make additional suggestions as needed. Our dental hygienist will clean your teeth then Dr. Joshua Bruce will complete your examination and make recommendations for proposed orthodontic treatments.

            Dental Insurance

            Our pricing structure is designed to ensure that patients are able to receive the high quality orthodontic care they deserve. If your insurance will not cover all of your orthodontic treatments, we will work with you to identify a payment solution. We are health care professionals first and will work with you to make sure you receive the treatment you need. We accept all insurance plans that include an orthodontic benefit including forwardhealth/Medicaid. Please call our office at 715-365-1777 to verify insurance benefits.

            Financial Policy

            Bruce Orthodontics provides high quality orthodontic care to families throughout Rhinelander, Minocqua / Woodruff, Eagle River, Phillips and the greater Northwoods area . We understand that every patient has different financial needs. We will work with you to find a solution that enables you to get the orthodontic care you need, with or without insurance. Call our office to ask about our low down payment with flexible financing arrangement options. We offer in-house financing options as low as 0% interest as well as third-party financing options such as Care Credit.