Bruce Orthodontics is a Rhinelander, Minocqua/Woodruff, Eagle River, Phillips, Marshfield, WI based family orthodontic practice that treats patients of all ages. We are committed to delivering the highest quality orthodontic care using the most advanced orthodontic technology including digital x-rays, SureSmile, and intraoral scanning.

As a local Wisconsin orthodontist, Dr. Bruce and his staff all live in the community we serve. We create lifelong relationships with our patients and their families. We strive to ensure that our patients receive treatments in a comfortable and relaxed environment. Dr. Joshua Bruce and the whole staff invite you to schedule a free consultation appointment by calling 715-365-1777.

Experience why our patients think Bruce Orthodontics is the best orthodontist in Rhinelander, Minocqua/Woodruff, Eagle River, Phillips, Marshfield, WI and the greater Northwoods area.

Dr. Joshua Bruce, DDS, MS


Dr. Joshua Bruce

Dr. Joshua Bruce is a board-certified orthodontist and a member of the American Orthodontics Association and the Omicron Kappa Upsilon National Dental Honor Society. He is a highly skilled orthodontist with advanced dental training. He possesses the highest qualifications and is extremely well skilled in all phases of orthodontic treatment, and strives for excellence to ensure you will receive the best care possible.

He earned his DDS in 2010 from the University of Oklahoma, where he graduated salutatorian of his class. In 2011, he spent an additional year completing advanced dental training at the University of Oklahoma College of Dentistry – Advanced Education in General Dentistry. He went on to orthodontic residency where he earned his Masters in Orthodontics at Saint Louis University – Center for Advanced Dental Education Orthodontics and graduated in 2013. After completing my orthodontic residency, Dr. Bruce worked as an associate orthodontist in New Mexico and became a Diplomate of the American Board of Orthodontics in March 2015.

Throughout his academic career, Dr. Bruce has won many academic honors and awards, including the Outstanding Student Leadership Award in the College of Dentistry; the Shillingburg-Brasseler Award for Excellence in Restorative Dentistry; the International College of Dentist Student Leadership Award; and the Pierre Fauchard Academy Dental Student Scholarship Award for outstanding leadership, integrity, initiative, imagination and communication skills.

Prior to becoming a dentist and orthodontist, Dr. Bruce studied at Oklahoma State University where he earned his Bachelor's in Mechanical Engineering, graduating number one in his class.

Dr. Bruce was born and raised in Wichita, KS and is the third oldest of twelve children. In his spare time, Dr. Bruce loves cooking, acting, artwork (such as sculpture and woodworking), photography, writing, and gardening. He also loves hiking and exploring the outdoors. He strives to stay active in the Northwoods community and looks forward to being involved in all the local areas that he serves.

Bruce Orthodontics accepts new patients of all ages and he looks forward to meeting each of you. He is very excited about being here in the Northwoods! We are a Wisconsin orthodontist with locations in Rhinelander, WI, Eagle River, Phillips, Woodruff, and Marshfield, Wisconsin.

At Bruce Orthodontics, we are committed to providing the highest quality of clinical care and personalized service in a warm and compassionate atmosphere. Dr. Bruce and our staff enjoy getting to know our patients and their families, and love creating relationships that last multiple generations. In addition to getting the best quality treatment in the fastest way possible, we have a great team who are a blast to be around. Combined, they have more than 80 years of orthodontics experience. They love the patients and are so much fun to work with.

Dr. Bruce and our team believe that orthodontics should be an enjoyable experience. After all, you’re making a positive change in your life, one that will last the rest of your life, and you should enjoy yourself while doing so.

We try to make braces fun by giving rewards for everything from having good hygiene and not breaking brackets to sharing pictures on social media and wearing rubber bands. We provide patterns of colored ties for all the kids and tell lots of funny jokes. Our office is always full of smiles!

There is no other place where you will find a team that truly cares about you, and where the emphasis is on building a personal relationship based on trust. We want you to feel safe and comfortable, with no judgmental attitudes, and establish goals together to provide the care you need.

Please feel free to contact our offices in Rhinelander, Woodruff, Eagle River, Phillips, or Marshfield to schedule a complimentary orthodontic consultation. Your lifetime of happy smiles starts here!

What Sets Us Apart

Meet Our Team




practice manager



I meet our new patients, answer their questions regarding proposed treatments, review their options, and create financial agreements for their budget.

I'm one of the first smiling faces you will see when you come into our office. Eagerly ready to greet you and always ready to assist you!

I oversee the office in many different aspects, including human resources, in the clinic and lab, and at the front desk.





Front desk


I work next to Dr. Bruce chairside changing wires, colors, taking records for new patients, lab work, taking impressions and making them into retainers, and much more.

I work at the front desk as an appointment coordinator. I enjoy scheduling the patients next appointments along with watching them transform into their new smile.

I have 15 years of experience in orthodontics. I work alongside Dr. Bruce with patient care and utilize our SureSmile technology to help patients achieve their smile goals faster.







I help Dr. Bruce with every unique case, and assist with removing and placing wires, taking impressions, and pouring models. I also help as a lab tech and take turns answering the phones, or scanning files into the computer.

I assist Dr. Bruce in giving you the amazing smile you want. Part of my job includes taking impressions, changing wires, colors, and working in the lab to make appliances.

I am an Orthodontic Technician assisting Dr. Bruce chair side and am cross-trained to help support our front desk team.




I assist Dr. Bruce chairside, work in the lab, and sterilization. Our upbeat and energetic team makes our atmosphere encouraging and motivational every day.

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